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Where site visits originate — across the whole portfolio
Status distribution of all analysed visits
Budget mentioned during the visit — where extractable
BHK / product type buyers asked about
Where site visitors actually live — the single most actionable cut for Meta geo-targeting radius and Apollo location filters.
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What the geographic concentration means for media buying
Why visits don't convert. Each reason maps to a different fix — some are targeting/creative problems, others are product or sales-process problems that more leads won't solve.
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Which drops marketing can fix vs. which need product/sales intervention
The life-stage and motivation behind each visit — inferred from how buyers describe why they're buying. This drives creative angle, not just targeting. NOTE: this extraction was corrected after the NTP sales team flagged that the original logic over-counted investors (it matched the word 'invest' in RM sales-pitch notes as buyer intent). The portfolio is overwhelmingly self-use families, not investors.
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How to speak to the dominant buyer stages for this project
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Estimated age band of Legends site visitors
Where Legends visitors work
Salaried vs self-employed vs other
Who the visitor brought to the site
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